Privacy policy

With this data protection declaration, we inform you in particular about the type, scope, purpose, duration and legal basis of the processing of the data, insofar as we decide either alone or together with others on the purposes and means of processing. In addition, we inform you below about the third-party components used on our website for optimization purposes and to increase the quality of use, insofar as third parties process data on their own responsibility.

The responsible provider of this website in terms of data protection law is

Be.Li.Ni. Living GmbH
Reithofferplatz 15
1150 Vienna
E-mail: office@belini.at
Last updated: 17.11.2023

Purpose of data processing

Personal data (hereinafter mostly referred to as “data”) is processed by us exclusively to the extent necessary in the course of our business activities, to which we are entitled on the basis of public law authorizations, in particular the applicable business license for the commercial sector, and for the purpose of providing a functional and user-friendly website, including its content and the services offered there. We only process data that we receive from the data subject or one of their vicarious agents. The data is processed in accordance with the requirements of the applicable data protection regulations in order to maintain data security and confidentiality. Personal data is processed using electronic or computerized devices. If this data relates to specific personal data (name, address, telephone number, e-mail), it is used as part of our business activities for contract initiation and business processing: contacting customers by post/e-mail/telephone for the purpose of preparing offers and, if necessary, providing the deliveries and services requested by the data subject and preparing and sending invoices for deliveries/services provided.

We may disclose your personal data to our business partners and other professional advisers, our employees, contractors, suppliers and providers of goods and services, financial institutions and advisers and regulators, but only to the extent and for the purposes set out above or as required by law or regulation.

Contract processing

The data transmitted by you to make use of our range of goods and/or services is processed by us for the purpose of processing the contract and is necessary in this respect. Conclusion and processing of the contract are not possible without the provision of your data (Art. 6 para. 1 lit. b GDPR).

We delete the data once the contract has been fully processed, but must observe the retention periods under tax and commercial law. As part of the contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes. (Art. 6 para. 1 lit. b GDPR).

Rights of users and data subjects

  • Data subjects whose personal data is processed have the right to
  • to confirmation as to whether data concerning them is being processed, to information about the data being processed, to further information about the data processing and to copies of the data;
  • to rectification or completion of incorrect or incomplete data;
  • to the immediate erasure of the data concerning them or, alternatively, if further processing is necessary, to the restriction of processing;
  • to receive the data concerning them and provided by them and to transfer this data to other providers/responsible parties;
  • to lodge a complaint with the supervisory authority if they believe that their above-mentioned requests have not been complied with and/or that the processing of their personal data violates data protection law.
In addition, we are obliged to inform all recipients to whom we have transmitted or disclosed data of any correction or deletion of data or the restriction of processing, unless this notification is impossible or involves a disproportionate effort. Notwithstanding this, the user has a right to information about these recipients. Users and data subjects also have the right to object to the future processing of data concerning them, provided that the data is processed by us. In particular, an objection to data processing for the purpose of direct advertising is permitted.

Requests for information about stored data do not require justification and can be made once a year free of charge. These rights can be exercised by contacting our employees using the contact details provided on the Internet and on our business documents.

Duration of data storage

The data is stored as long as it is correct in terms of content, there is no legal reason for deletion according to the GDPR or other regulations and the storage fulfills the purpose of the processing. Incorrect data will be deleted or corrected by law, on our own initiative or at the request of the data subject. We would like to point out that we must retain data on tax-relevant matters for seven years in accordance with the provisions of the Federal Fiscal Code.

Your data processed when using our website will be deleted or blocked as soon as the purpose of storage no longer applies, the deletion of the data does not conflict with any statutory retention obligations and no other information is provided below on individual processing procedures.

Cookie Manager

By using the “Real Cookie Banner” software on our website so that we can obtain the consent of our visitors to the cookies set on our website and manage them (Art. 6 para. 1 lit. c. and lit. f GDPR). Visitors can then consent to the data collection, object to it or adjust the data flow.

You can make a subsequent adjustment or complete deletion of the consents granted at any time on this page (above).

In order to obtain users’ consent to the use of cookies and thus to the collection of personal data, Real Cookie Banner stores Real Cookie Banner stores user data such as:

Browser type and browser version, operating system used, referrer URL, host name of the accessing computer, time of the server request and IP address.

You are not obliged to provide your personal data, but we cannot manage your consents or make changes without personal data.

Cookies

We use so-called “cookies” on our website. Cookies are small files or other storage technologies that collect certain visitor information (e.g. your browser or location data) either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) and are stored on your end device. Session cookies are automatically deleted at the end of the session; permanent cookies remain stored on your device until you delete them yourself or they are automatically deleted by your web browser.

This processing enables us to make our website more user-friendly and provide you with a lot of additional information, including the selection of the language via a cookie (Art. 6 para. 1 lit. c. and lit. f GDPR).

Our website may also use cookies from partner companies with whom we cooperate for the purposes of advertising, analysis or the functionalities of our website. You can use our Cookie Manager to give your personal consent to the use of cookies, partial consent or your refusal at the start of your session. The details of this, in particular the purposes and legal bases of the processing of such third-party cookies, are contained in the Cookie Manager and will help you with your selection.

However, if you prevent or restrict the installation of cookies, this may mean that not all functions of our website can be used to their full extent.

Hosting and Content Delivery Networks (CDN)

When you visit our website, we collect the following data transmitted by your browser in log files:

IP address, date and time of the request, time zone difference to GMT, content of the request, HTTP status code, amount of data transferred, website from which the request originated and information about the browser and operating system.

This is necessary to display our website and to ensure stability and security so that our hoster can bill us for the services provided and to enable efficient delivery of the website (Art. 6 para. 1 lit. f GDPR). We use the following hoster for the provision of our website.

Kinsta Inc, 8605 Santa Monica Blvd #92581, West Hollywood, CA 90069, USA

Kinsta mainly uses the Google Cloud Platform service from Google for its infrastructure:

Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Kinsta is the recipient of your personal data and acts as a processor for us. This corresponds to our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR, not having to maintain a server on our premises ourselves. The server location is Germany. Kinsta has implemented compliance measures for international data transfers with Google. These apply to all global activities in which Kinsta processes personal data of natural persons in the EU. These measures are based on the EU standard contractual clauses (SCCs). Further information on objection and removal options vis-à-vis Kinsta Inc. can be found at: https://kinsta.com/legal/privacy-policy/
You have the right to object to the processing. Whether the objection is successful must be determined as part of a balancing of interests. The data will be deleted after 30 days. The processing of the data specified in this section is not required by law or contract. The functionality of the website is not guaranteed without the processing.

Links to external websites

As part of our Internet presence, we also offer you “links” (forwarding) to external websites of our partner companies to enable you to visit these websites easily. We would like to point out that we have no control over the content and functions of these external websites. For this reason, we are not responsible for the protection and confidentiality of any information which you provide whilst visiting such sites. Any responsibility or liability on our part with regard to such websites is excluded.

Architonic Virtual Showroom

In certain cases, your data will be transmitted to Architonic AG in the Virtual Showroom for the processing of inquiries. Architonic AG will in turn forward this data to the relevant dealer for this purpose if this is necessary for processing the relevant request. Only the data that is necessary for processing the relevant purposes will be forwarded.

Architonic AG uses Google Analytics in the Virtual Showroom (see also Plugins and Tools). Google uses the information to evaluate the use of the Virtual Showroom and to create reports for Architonic AG.

Matterport 3D tour

With the support of Matterport, we offer you a 3D tour of our concept store. provider is:

Matterport, Inc, 352 E. Java Dr., Sunnyvale, CA 94089, USA

When you visit the virtual tour, a connection to the Matterport servers is established. The following data is transmitted to Matterport:

Anonymized IP address, location (city, country), browser/operating system/end device, screen size, date, time, time zone, browser language, graphics card

Matterport uses this information to manage and improve its services, to diagnose problems with its services and to better assess the use of its services. In addition, this data can also be passed on to Matterport’s subcontractors, as they carry out statistical evaluations (e.g. number of hits per day). The use of Matterport is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest (Art. 6 para. 1 lit. f GDPR). Further information is available in English at https://matterport.com/de/privacy-policy

Social media

To improve the quality of use of our website (Art. 6 para. 1 lit. c. and lit. f GDPR), we use a link to the social networks listed below. The integration takes place via a designated linked graphic. Only by clicking on the graphic will you be redirected to the service of the respective social network.

Forwarding establishes a direct connection between your end device and the server of the respective social network. The social network thereby receives information about your visit to our website. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the respective social network.

If you are logged into your user account with the respective social network during this time, it may be able to assign the information collected about your visit to your personal account. When using the “share” function of the social network, this information may be published. You can prevent this processing by logging out of your social network account beforehand or by configuring the account accordingly.

Instagram

Insofar as personal data is collected on our website and forwarded to Facebook or Instagram, we and the

Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited exclusively to the collection of data and its transfer to Facebook or Instagram. The processing carried out by Facebook or Instagram after forwarding is not part of the joint responsibility.

The obligations incumbent on us jointly were set out in an agreement on joint processing. The text of the agreement can be found at https://www.facebook.com/legal/controller_addendum

According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the secure implementation of the tool on our website in accordance with data protection law. Facebook is responsible for the data security of Facebook and Instagram products. You can assert data subject rights (e.g. requests for information) regarding the data processed by Facebook or Instagram directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook. Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendumhttps://privacycenter.instagram.com/policy/https://de-de.facebook.com/help/566994660333381 Further information can be found in Instagram’s privacy policy: https://privacycenter.instagram.com/policy/

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt0000000GnywAAC&status=Active

Plugins and tools

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. A connection to Google servers does not take place.
Further information on Google Fonts can be found at
https://developers.google.com/fonts/faq
and in Google’s privacy policy:
https://policies.google.com/privacy?hl=de

Google reCAPTCHA

On our website, we use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) to check and prevent interactions on our website through automated access (e.g. through so-called “bots”). provider is:

Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland

reCAPTCHA analyzes the visitor’s behavior based on various characteristics (e.g. IP address, length of time the website visitor spends on the website or mouse movements made by the user). This analysis begins automatically as soon as the visitor enters the website. The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Visitors are not informed that an analysis is taking place. The data is stored and analyzed on the basis of Art. 6 para. 1 lit. f GDPR (legitimate interest in protection against abusive automated spying and SPAM)

For more information about Google reCAPTCHA, please refer to the Google Privacy Policy and the Google Terms of Service at the following links:
https://policies.google.com/privacy?hl=de
https://policies.google.com/terms?hl=de.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every DPF-certified company undertakes to comply with these data protection standards. Further information on this can be obtained from the provider under the following link:
https://www.dataprivacyframework.gov/s/participant-search/participantdetail?contact=true&id=a2zt000000001L5AAI&status=Active

Google Maps

We use Google Maps on our website to display our location and to provide directions (Art. 6 para. 1 lit. a and lit. f GDPR). provider is:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

If you call up the Google Maps component integrated into our website, Google stores a cookie on your end device via your Internet browser. Your user settings and data are processed in order to display our location and create directions. We cannot rule out the possibility that Google uses servers in the USA. The use of Google Maps and the information obtained via Google Maps is subject to the Google Terms of Use. Further information on this can be obtained from the provider under the following links: https://policies.google.com/terms?gl=DE&hl=deTerms and conditions for Google Mapshttps://www.google.com/intl/de_de/help/terms_maps.htmlhttps://adssettings.google.com/authenticatedhttps://policies.google.com/privacy

Google Analytics

As part of our website, we use the web analysis service Google Analytics to analyze user behavior, optimize and economically operate our website (Art. 6 para. 1 lit. f GDPR). provider is:

Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The usage or user-related data collected (e.g. IP address, location, time of visit, frequency of visit) is transmitted to a Google server in the USA and stored there. Due to the so-called “anonymization function” used by us, the IP addresses are already shortened within the EU or the EEA.

The data collected is used to obtain an evaluation of the visit to our website and the usage activities there. This data may also be used to provide other services related to the use of our website and the use of the Internet.

Google states that it will not associate your IP address with any other data. In addition, Google keeps
https://www.google.com/intl/de/policies/privacy/partners
provides you with further information on data protection law, e.g. also on the options for preventing the use of data. Google also offers
https://tools.google.com/dlpage/gaoptout?hl=de

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